Chief Fassy Adetokunboh O Yusuf, Africa Liaison Officer, Corporate Social Responsibility Committee noted on the International Bar Association’s website that “Corporate Social Responsibility (CSR) in Nigeria is a form of self-regulation, conscious attempts and self-efforts undertaken by organizations for self-preservation and enhancement of their operations.”
CSR is usually integrated into a business model for an organization to be able to live in harmony with its operating environment. Corporate social responsibility policy functions as a built-in, self-regulating mechanism for a business entity to monitor and ensure its adherence to laws, ethical standards, norms and nuances of its environment. CSR when proactively undertaken promotes the public interest by encouraging community growth and development, and by voluntarily eliminating practices that harm the public sphere, regardless of legality. It is the deliberate inclusion of public interest into corporate decision-making and the honouring of a triple bottom line known as “People, Planet and Profit”
Why Partner with TPG?
Partnering with TPG through the channel of corporate sponsorship offers several mutual benefits. Your corporate and employee collaboration through marketing, fundraising and sponsorship initiatives provides our orphans with sustainable potential for their development. Sponsoring individual orphans, facilitating the building of our Orphans’ Villages, providing food parcels and engaging with other projects literally saves and protects the orphans. Our partnership motivates your employees; it can also offer an ethical dimension to policies and strategies and, through Cause Related Marketing, provides customers with opportunities to align favorably with your brands. Partnership binds both the employer and the employee to a single charitable objective. Simply put, we help each other to help others.
Several aspects such as marketing and promotional materials, regular updates explaining how your involvement is reaping rewards, the opportunity to visit some of our projects, extensive PR and full media coverage via local and national TV, radio, newsprint, magazines and our Facebook and Twitter social communities and also our website are all underpinned by the bespoke agreement we will develop with the various corporate supporters.
Our Current Corporate Sponsors include:
- Fidelity Bank PLC
- Estate Links
- RCCG, Sidcup Parish, (UK)
- KAL Asset Holdings
- Sunmoon Travels
- Cross Technologies Ltd
- The Bikers Club
- National Association of Seadogs (Oyo State)
- Full Gospel Church, East Ham, London
- The Champions Club
- Atanda Secondary School, Ring Road, Ibadan
- Grace Kiddies Porch, Oluyole Estate, Ibadan
- Adedunke Primary School, Ososami, Ibadan
- Concord School, Oluyole Estate, Ibadan
- RCCG, Jesus Castle parish, Ring Road, Ibadan
- Five Ace Initiative, Ibadan